Here’s some food for thought. Whenever you give a speech or a presentation, do you deliver value to your audience? Value could come in the form of tips or solutions that your audience can take home and use immediately, be it to solve a problem or to become more effective. In other words, your speech or presentation must contain substance!

Patricia Fripp, a well respected speaker in the industry defined substance as “what makes an audience’s business and personal life better if they act on it”. It could come in the form of a three step strategy, a recommended book to read or tips to solve a problem.

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