How do you play the Number Game?

Numbers add credibility to a speech, especially in a persuasive speech that uses logic to impress upon the audience. Say you are a salesman selling anti-cancer pills (are they even such medicine around??), one of the most used tactic is to state the current percentage of Singaporeans that are prone to cancer. Or if you are presenting to the board of directors, you will embellish your slides with revenue figures, return on investment percentages and company turnover numbers, especially if your company is doing well. Even speakers use numbers to reinforce their points. I remember a couple of days ago, Joni dished out a statistical figure that was appalling but underscored her point: Couples in Singapore are NOT having enough sex. In fact, based on her numbers, couples of having sex ONLY twice a week. Now, that is something!

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