Here’s How To Use Stories to Pitch Better, Sell Faster & Win More Businesses
Posted October 30, 2007 ![*]( "comments")
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Telling stories is one of the most powerful ways to connect with your audience.
When you tell a story…
You bring down your audience’s defenses.
You help your audience to remember your message better.
You show your human side which helps your audience relate to you.
You pull at the heartstrings of your audience.
In a recently published book The Elements of Persuasion by Richard Maxwell and Robert Dickman, they define a story as “a fact wrapped in an emotion that compels us to take an action that transform our world”.
