Now if you’re still not convinced that one of today’s aggressive forms of marketing comes in the form of Storytelling…you haven’t been paying even the slightest bit of attention to your surroundings.

In Part 1, I introduced one of the biggest Fast Food icons who used such a strategy, KFC. Turns out that many other corporate companies have been telling stories all this while. Though they all preach and stand proudly with the impeccable quality that their products represent, they all illustrate this using different stories from different sources.

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This morning, I was interviewed by the President of Oporto Toastmasters in Portugal. He asked me a fairly interesting question that made me realize why some speakers are so good, while others are only so-so. Here’s the question he asked:

Even the most advanced speaker has challenges and can improve in some area. What is the public speaking challenge you are working at right now?

It’s not the question per say that got me thinking. It’s the first statement he made.

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Eric in action (speech coaching)

If you have been a frequent visitor of The Public Speaking Blog, you will realize that I seldom do promotions or get you to buy anything unless it serves a purpose i.e. the product helps you become a better speaker in the shortest amount of time. Today is such a occasion.

I have three goals for this blog entry.

One, I want to be FULLY TRANSPARENT to you and tell you only the truth.

Two, I will reveal the profound but strangely unknown reason why you are struggling with public speaking or any other skills in life.

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There is a astronomical number of public speaking resources out there on the web and it is almost impossible to read every one of them. Agree?

What if there is someone who compiles all the quality entries and update them at a period you request (say 10 mins?).

This means that you will have the latest and most relevant speaking strategies at your disposal. And instead of searching for them like a needle in haystack, you can now read the selected few and be assured that they are the best.

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A creative ad by Mini Cooper placed at the Zurich , Switzerland train station, shows people climbing into or out of the car, when they are actually entering or exiting stairs. That’s persuasion at its best! More examples below.

I just listened to an mp3 interview with Paul Endress, persuasion extraordinaire and found some of his persuasion techniques insightful. He is also the man behind the persuasion article written for The Toastmaster (May 2008 edition). If you want to listen to the full version of the tutorial, click here. If you are in a hurry, you can first check out my notes below.

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This time, we’re going CORPORATE. Did you know that stories are THAT powerful? Its use can be extended even in our super competitive world of business!

I’ve written an article before some time ago about using stories to pitch better, sell faster and win more busineses. But recently, I found another gem on how to use stories in the business context. This entry is inspired by that book, “Storytelling: Branding In Practice” written by Klaus Fog, Christian Budtz and Baris Yakaboylu. In fact, I’m holdng on the book so tightly that its been a month overdue. (I hope no one working for the National Library Board is reading this)

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