7 Eric-trifying Ways To Charm The Pants Out Of Your Audience! (Part 1)
Among the questions that I have received from you thus far, this seems to be one of the most asked question, and it comes in various forms.
How do I interest, impact and impress the audience?
Can you share with me how I can influence my audience?
How do you make sure that your audience listens intently to you?
What suggestions can you give to help me capture the attention of the audience?
What are all the crucial ways to draw the audience into your speech hence connecting with them. Please elaborate in details each of the way.
It is no surprise that the most frequently asked questions revolved around looking good in front of the audience. Without them, there isn’t really much of a reason to give a speech, is it? To help you out, I have came up with 7 ways (in no special order) to eric-trified your audience and charm the pants out of them! I don’t recommend practicing all at the same time. Instead, pick your favorite and spend time honing it. Once you are successful with one, move on to the other. In no time, you will have your audience eating from your hands.
If I am going to write all 7 here, this blog entry will be longer than the wall of china. Hence, I shall split it into 7 bite-sized entries. Here’s eric-trifying tip #1.
E1. Make Your Audience The Hero
I first learnt this tip from Ed Tate, 2000 World Champion of Public Speaking. Even the well respected Dale Carnegie has expounded on a similar universal law: “You can make more friends in two months by being really interested in them than you can in two years trying to get people interested in you…”
In other words, if a speaker wants to catch the attention of his audience, he should focus on talking about THEM and making THEM the hero! Come to think of it, this is not new information. Have you ever notice how you jump when you hear a speaker mention your name (even if he is not referring to YOU?) Or how you will start paying attention when the speaker walks near you or momentarily looks at you? This is all thanks to the law that Dale or Ed talks about.
Now how do you leverage on this law to your advantage?
Simple - make your audience the hero of your stories. The next time you give a presentation, share stories that involves the people they know. It could be their boss, it could even be their colleague. As long as it is someone they know, like and respect. Hence it is good practice to interview some of your audience even before you give a speech. Here are a couple of questions you can ask:
Put that person in limelight whenever you have a chance to do so. It could be a simple exercise when you get him to your demonstrator. Or get him up to banter with him. Or even making him the main character of your story. By associating yourself with Mr Popular, you are sure to rub off some “fame” from him.
- what are some memorable quotes from the people in your organization?
One of the most effective ways to start a presentation is with a quote. How about using one that strikes a chord with your audience! Not only will the quote be personable and memorable, it’s going to make you look good because you show them that you care enough to find out.
- what are some of the success stories that you know of in your organization?
Use these stories instead of those that you find from the Internet. Not only will you make them look good, you will face no inertia in making them follow your tips. How will they ever say no to a person whom they have grown to like so much? Now, that’s one sure-fire way to influence them into your way of thinking.
In fact, that was exactly what Ed did during one of his talks on leadership on the third day of the conference. He spent the first two days sitting in their conference and took note of interesting stories that the speakers shared. He made friends with the staff and learnt of the adversities that their organization has weathered through, some of which remained unknown to the public. He even managed to sieve out heroic deeds performed by the staff which the CEO may not have heard about. On the third day, he spent almost 80% of his presentation talking about them - retelling some of the the inspiring stories he has listened to, quoting some of the well respected personnel in the organization and raising examples that the organization can relate very well to.
The bottomline to impressing and impacting your audience is to talk about them (and make them look good!). Use them as examples in your presentation. Use their quotes as a reinforcement to your message. Use their success stories to inspire them to shoot for the stars.
Above it all, make them the heroes.
Cheers,
Eric Feng
Your Public Speaking Coach
P.S: Want answers from experts to ALL your pressing questions on public speaking? Dying to get hold of a cheat sheet that can help you win audience over in no time? In a hurry to become a speaker superstar? … … … NO YOU CAN’T until you get yourself a complimentary chapter of The FAQ Book on Public Speaking right now. (Download Free Chapter Now!)
[…] Make your audience the hero of your stories (Thanks Ed Tate for that idea!) […]
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