Telling Stories…In a Business Suit (Part 1)
This time, we’re going CORPORATE. Did you know that stories are THAT powerful? Its use can be extended even in our super competitive world of business!
I’ve written an article before some time ago about using stories to pitch better, sell faster and win more busineses. But recently, I found another gem on how to use stories in the business context. This entry is inspired by that book, “Storytelling: Branding In Practice” written by Klaus Fog, Christian Budtz and Baris Yakaboylu. In fact, I’m holdng on the book so tightly that its been a month overdue. (I hope no one working for the National Library Board is reading this)









