Seth Godin’s Presentation: Two key takeaways
Have you watched Seth Godin’s video presentation with Google? If not, you can find it here: All marketers are liars
As promised, I will share with you my thoughts on Seth’s presentation. Here are two things that he did extremely well and I would strongly recommend that you implement both of them in your next presentation!
1. One message per slide
Seth’s presentation was extremely easy to follow. He has only one message per slide, with most of them represented by cartoons and photos. Even after a weekend gateway at Poconos, I was able to remember his points effortlessly. Say the purple cow! He had a slide with a brown cow and a purple cow. And he was explaining to us the importance of being unique. No one will talk about brown cows because they are too common. But if you see a purple cow, you will tell every single person you meet. (The same principle applies to your speeches too by the way. I will share more in the next entry)
If you want your presentation to be more memorable, use lots of pictures. When the presenter flashes a picture on the screen, you register it with your right brain (the creative side). When the presenter explains his point, you interpret his words with your left brain (the logical side). The use of both sides of the brain keeps you engaged and attentive to the presentation.
However when the presenter have too many points on his/her slides, you will have to use your left brain to interpret these points while trying to listen to his message (with your left brain too). Very often, you will lose either the message or the points on the slide. This creates confusion and after a while, you will find yourself switching off.
So if you want your audience to remain engaged to your presentation, choose visuals (pictures, photos, comic strips, cartoons, videos) over words when you design your slides. And even if you have to use points on your slides, keep them succint. I would even recommend that you use mnemonics to help your audience remember your points. For example:
2. One story per point
In the entire 50 minutes presentation, Seth shared with his audience about over 15-20 stories. In other words, in every 2.5 minutes, he told one story. In fact, he had one story for each slide! This is extremely effective especially if your presentation is relatively long. People loves stories. The more stories you share with them, the more engaged they are in your presentation. Ideally, you want to illustrate every point with a story. If you have three points, tell three stories. They do not have to be long. As long as they underscore your point, it is a good story.
Learn how you can mine for stories from your everyday encounters: Things happen, Pay Attention
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